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Loan Officer Marketing Tools

If you are a loan officer, you know how hard it is to find the balance between finding enough clients and getting them closed to ensure that you have a regular paycheck.

Your profession is one of give and take. If you are having a difficult time finding a compromise between rejecting risky potential borrowers and lending enough money to keep your job, there are several loan officer marketing tools available of which you might take advantage. With these tools, you can optimize your time both through your local business and by getting your business information online.

Some loan officer marketing tools are available free from websites like and If you have a website, you can also have it listed on the Google search engine in no more than four days. Resources available on the internet can help you to get your website listed on many search engines for free and help optimize your hits from search engines by telling you which keywords to use in your website content, and how to use them. Many websites also offer offline strategies for better business, which will help you in the long run with both local and online customers.

To find loan officer marketing tools to help you, you must search for the correct item. Look for articles about search engine optimization to help you create keyword articles for your website, either by writing them yourself or outsourcing.

Look for information on forums from other professionals in your field, but remember to take any advice with a grain of salt. If you are lucky you might find a list of loan officer marketing tools compiled by other loan officers who understand your difficulty in your occupation. Remember, however, to beware of anything that seems too good to be true. There are a lot of people selling loan officer marketing tools that have never done a loan in their life and wouldn't know the different between a 1003 and a FICO.

You might also consider taking classes in continuing education. See if a local college or university has any offerings in your field. Keeping abreast of new technologies and new ideas will add to the arsenal of loan officer marketing tools you already have.

Do not worry about asking questions. The answers might be out there. If you are a loan officer who would like a bit of an edge at your profession, learning and utilizing some loan officer marketing tools will keep you valuable to your employer and help you to stay ahead of the pack. Next time you are having trouble finding that balance between loaning too much and not loaning enough, you will be able to figure out which strategy is best when you use all loan marketing tools available.

Click here for more details on loan officer marketing tools.




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Just a Few of the Companies That Use Our Procucts

  • Lincoln Federal Savings Bank

  • Wells Fargo Home Mortgage

  • Bank of America

  • Allied Home Mortgage Capital

  • JP Morgan Chase

  • National Lending Corporation

  • 1st Metropolitan Mortgage

  • Arbor Mortgage

  • Wall Street Mortgage

  • Grossmont Community College

  • First Security Mortgage

  • Chase Financial Corporation

  • Coldwell Banker

  • CTX Mortgage

  • Southern Utah University

  • Union Savings Bank

  • SunTrust

"Over the last 60 days, you have supplied me with a wealth of information. I have taken the last 2 months off to devise a marketing plan to implement that should totally change my thought process

I truly see myself making a high 6 figure income within 3-4 years, and you have been a driving factor in my thinking. No more roller coaster ride, just steady $$ every month.

Thank you so much for all your help, and I will definitely be a customer for life. This is only a start!!"

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Thank you for going above and beyond the call of service and support."

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"I am glad that I was able to make the committment to your programs. For my sake, I do hope that not many bankers or brokers buy your systems would make my job tougher to compete. I am the only mortgage banker/broker in my immediate area that truly defines "Amazing Service". Thanks a million.

Michael Locker, Duluth, MN

"Thank you so so much for sharing your experiences for all of us in the mortgage industry. I am a new loan officer, and by reading your materials I know that you have cut years off of my learning curve. All my education is going to come from you because I want to do it right the first time. Thank you for not forgetting where you came from and all the help you offer."
John Torres


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