The Benefits of Mortgage Advertising

Mortgage originators can produce leads in a variety of different ways. They can advertise on local television or online, they can talk with builders, they can speak to realtors, or they can even try to buy leads from someone else. But what if you are a mortgage originator who wants to skip talking to realtors and get right to the lead?

Many mortgage professionals use something called direct mortgage marketing to get an edge over most others in the field. The concept is really very basic. All this really consists of is mortgage advertising to customers and clients before they are even ready to make a decision relating to mortgage issues.

The mortgage market has been flooded by builders and agents who control the home buying process from beginning to end. Starting with a vacant lot, a builder might build the house on it, sell the house, and then control all financing variables as well. Mortgage advertising was created based on the work of several professionals who saw that the market was heading in that direction. At the mercy of this trend, many mortgage brokers were being cut out of the entire process altogether.

Through the process of mortgage advertising, you can reach a customer before he even thinks about going to a builder or agent. In that way you can get around this new and frustrating trend. You will be able to put yourself in the position of a reliable financial advisor before the client even thinks about shopping for a home. If you can get them to become pre-qualified for a home loan, you can get the edge over competitors. After somebody has already started the mortgage process with one lender, he will not want to start all over again with someone else. Once a customer has found a home, he will want to be able to get closed on it and moved in as quickly as possible. If you have him prequalified, you are his best bet to do so.

To get this accomplished, there are several direct mortgage marketing secrets. One is called the Greed Stimulator. This program gets homebuyers to come to the mortgage loan officer even before they go to the realtor.

You should already have a list of clients you have had in the past. Keep in touch with them, but in a non-pressured way, by sending reminder cards and newsletters. A great service for this is FreeMortgageNewsletters.com

Contact people who have FSBO homes and offer to prequalify interested buyers. Not only will this help the seller to know who can really afford their home, it will help you get in contact with a lot of buyers in the market. Make yourself available to others by offering good financial advice. You might also try contacting other professionals such as lawyers who would know of prospective new home buyers.

Mortgage advertising directed toward realtors might also help you work together to turn renters into buyers. Since this is something that would help both you and the real estate agent, you can count on the agent's help. Check out The Marketing to Agents Toolkit.

Eventually you will have more clients with less effort.

As you can see, mortgage advertising has many advantages. You only need to know how to use it and to whom it should be directed.

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