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The Benefits of Mortgage Advertising

Mortgage originators can produce leads in a variety of different ways. They can advertise on local television or online, they can talk with builders, they can speak to realtors, or they can even try to buy leads from someone else. But what if you are a mortgage originator who wants to skip talking to realtors and get right to the lead?

Many mortgage professionals use something called direct mortgage marketing to get an edge over most others in the field. The concept is really very basic. All this really consists of is mortgage advertising to customers and clients before they are even ready to make a decision relating to mortgage issues.

The mortgage market has been flooded by builders and agents who control the home buying process from beginning to end. Starting with a vacant lot, a builder might build the house on it, sell the house, and then control all financing variables as well. Mortgage advertising was created based on the work of several professionals who saw that the market was heading in that direction. At the mercy of this trend, many mortgage brokers were being cut out of the entire process altogether.

Through the process of mortgage advertising, you can reach a customer before he even thinks about going to a builder or agent. In that way you can get around this new and frustrating trend. You will be able to put yourself in the position of a reliable financial advisor before the client even thinks about shopping for a home. If you can get them to become pre-qualified for a home loan, you can get the edge over competitors. After somebody has already started the mortgage process with one lender, he will not want to start all over again with someone else. Once a customer has found a home, he will want to be able to get closed on it and moved in as quickly as possible. If you have him prequalified, you are his best bet to do so.

To get this accomplished, there are several direct mortgage marketing secrets. One is called the Greed Stimulator. This program gets homebuyers to come to the mortgage loan officer even before they go to the realtor.

You should already have a list of clients you have had in the past. Keep in touch with them, but in a non-pressured way, by sending reminder cards and newsletters. A great service for this is

Contact people who have FSBO homes and offer to prequalify interested buyers. Not only will this help the seller to know who can really afford their home, it will help you get in contact with a lot of buyers in the market. Make yourself available to others by offering good financial advice. You might also try contacting other professionals such as lawyers who would know of prospective new home buyers.

Mortgage advertising directed toward realtors might also help you work together to turn renters into buyers. Since this is something that would help both you and the real estate agent, you can count on the agent's help. Check out The Marketing to Agents Toolkit.

Eventually you will have more clients with less effort.

As you can see, mortgage advertising has many advantages. You only need to know how to use it and to whom it should be directed.

Click here for more mortgage advertising ideas




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Just a Few of the Companies That Use Our Procucts

  • Lincoln Federal Savings Bank

  • Wells Fargo Home Mortgage

  • Bank of America

  • Allied Home Mortgage Capital

  • JP Morgan Chase

  • National Lending Corporation

  • 1st Metropolitan Mortgage

  • Arbor Mortgage

  • Wall Street Mortgage

  • Grossmont Community College

  • First Security Mortgage

  • Chase Financial Corporation

  • Coldwell Banker

  • CTX Mortgage

  • Southern Utah University

  • Union Savings Bank

  • SunTrust

"Over the last 60 days, you have supplied me with a wealth of information. I have taken the last 2 months off to devise a marketing plan to implement that should totally change my thought process

I truly see myself making a high 6 figure income within 3-4 years, and you have been a driving factor in my thinking. No more roller coaster ride, just steady $$ every month.

Thank you so much for all your help, and I will definitely be a customer for life. This is only a start!!"

Victor 'Scott' Blackburn

"Doing business over the internet is difficult usually with no personal service, however, Kamrock Publishing provided the support and personal service which made this a gratifying experience.

I have no reservation in highly recommending the services of Kamrock Publishing. It is evident that you are committed to your customers and their satisfaction.

Thank you for going above and beyond the call of service and support."

Elijah Graham, Richmond VA

"I am glad that I was able to make the committment to your programs. For my sake, I do hope that not many bankers or brokers buy your systems would make my job tougher to compete. I am the only mortgage banker/broker in my immediate area that truly defines "Amazing Service". Thanks a million.

Michael Locker, Duluth, MN

"Thank you so so much for sharing your experiences for all of us in the mortgage industry. I am a new loan officer, and by reading your materials I know that you have cut years off of my learning curve. All my education is going to come from you because I want to do it right the first time. Thank you for not forgetting where you came from and all the help you offer."
John Torres


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