The Benefits of Mortgage Advertising
Mortgage originators can produce leads
in a variety of different ways. They can advertise on local television
or online, they can talk with builders, they can speak to realtors,
or they can even try to buy leads from someone else. But what if
you are a mortgage originator who wants to skip talking to realtors
and get right to the lead?
Many mortgage professionals use something
called direct mortgage marketing to get an edge over most others
in the field. The concept is really very basic. All this really
consists of is mortgage advertising to customers and clients before
they are even ready to make a decision relating to mortgage issues.
The mortgage market has been flooded
by builders and agents who control the home buying process from
beginning to end. Starting with a vacant lot, a builder might build
the house on it, sell the house, and then control all financing
variables as well. Mortgage advertising was created based on the
work of several professionals who saw that the market was heading
in that direction. At the mercy of this trend, many mortgage brokers
were being cut out of the entire process altogether.
Through the process of mortgage advertising,
you can reach a customer before he even thinks about going to a
builder or agent. In that way you can get around this new and frustrating
trend. You will be able to put yourself in the position of a reliable
financial advisor before the client even thinks about shopping for
a home. If you can get them to become pre-qualified for a home loan,
you can get the edge over competitors. After somebody has already
started the mortgage process with one lender, he will not want to
start all over again with someone else. Once a customer has found
a home, he will want to be able to get closed on it and moved in
as quickly as possible. If you have him prequalified, you are his
best bet to do so.
To get this accomplished, there are
several direct mortgage marketing secrets. One is called the Greed
Stimulator. This program gets homebuyers to come to the mortgage
loan officer even before they go to the realtor.
You should already have a list of clients
you have had in the past. Keep in touch with them, but in a non-pressured
way, by sending reminder cards and newsletters. A great service
for this is FreeMortgageNewsletters.com
Contact people who have FSBO homes and
offer to prequalify interested buyers. Not only will this help the
seller to know who can really afford their home, it will help you
get in contact with a lot of buyers in the market. Make yourself
available to others by offering good financial advice. You might
also try contacting other professionals such as lawyers who would
know of prospective new home buyers.
Mortgage advertising directed toward
realtors might also help you work together to turn renters into
buyers. Since this is something that would help both you and the
real estate agent, you can count on the agent's help. Check out
The Marketing to Agents
Eventually you will have more clients
with less effort.
As you can see, mortgage advertising
has many advantages. You only need to know how to use it and to
whom it should be directed.
here for more mortgage advertising ideas