The Ultimate Mortgage Marketing Plan

Looking for a simple to use mortgage marketing plan, that will bring you more loans than you can handle? If yes, then you have come to the right place.

The main purpose of any mortgage marketing plan should be to generate leads. But if you have been in the business any length of time, you already know that mortgage marketing leads are not easy to come by, and very expensive to purchase. Sure there are companies that sell mortgage marketing leads, but you can never be sure of the quality of the lead until after you have already paid for them. And knowing that most of the these generated mortgage leads come from the internet, why shouldn't you just get your own mortgage marketing leads from the internet yourself?

Anyway, we are here to develop a mortgage-marketing plan, not talking about buying leads.

A complete marketing plan, starts first with the budget. How much do you have to spend? If you have lots of money there are several mortgage marketing services that would love to take your money and help you in your marketing. These services can help you with your leads and customers after you have them. Mostly these mortgage-marketing services help you AFTER you already have the name. Some examples are postcard companies, newsletter companies, after sale service companies. If you can afford a mortgage marketing service, it is best to turn over that part of the marketing (follow-up) to them so you can focus on getting more people in the door.

To get new leads and prospects, MortgageBrokerTraining.com has several mortgage marketing programs that can help you. We call each of these items our specialized mortgage marketing systems. Because that is what they are - separate systems that focus on one target market or niche. These marketing systems, are designed to run automatically once you set them up. All you need to do is monitor them.

Mortgage Marketing Systems

Referrals on Demand - this system generates referrals from everyone you know.

The Marketing To Real Estate Agents Toolkit - marketing plan gets realtors to call you wanting to work with you instead of the other way around. Chasing realtors with donuts and rate-sheets doesn't work. This program does.

The Greed Stimulator - imagine being able to pay a homebuyer to buy a house without using any of your own money. Could you generate more leads? Duhh! Of course you could.

Your Own Mortgage Marketing Plan

Ok, so the first step is to determine you budget - what can you spend every month on marketing. The next step is to identify a mortgage marketing system. You do this, by deciding on what niche you want to go after.

If you like people and want to build a database quickly and be able to get referrals from your database, get Referrals on Demand and do everything it says.

If you would rather have realtors supply you with loans, so you can focus on servicing customers, get The Marketing to Real Estate Agents Toolkit.

And if you would rather have people come to you directly, get The Greed Stimulator.

Each of these mortgage marketing systems can be implemented for less than $500. Of course the more you spend on advertising the more effective these systems can be. But you can easily make them work for $500 a month or less if you get creative.

Eventually you should get all 3 systems and have them all working for you. By using them together you cannot fail. You will always have customers coming to you from somewhere. And that is the test of a good mortgage marketing plan. Does it generate enough business, month after month regardless of market conditions?

After you close the loans, make sure to continue to follow up by using one of the mortgage marketing services we mentioned above.

So basically what you do is, generate leads, convert them, and continue to market to them even after the loan is closed. If you do not understand why to market to someone after closing, then you need to read The Millionaire Loan Officer. The reason is also explained in Referrals On Demand.