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Mortgage Marketing Tips and Mortgage Lending Marketing Tools

It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!

Mortgage Marketing - Tip #1

Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.

Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that's exactly what you want them to do.

Make the headline powerful and include a benefit.

Examples:

3 things you can do today to improve your credit
Here's something you might enjoy…
I started thinking of you when I read this article…

Make sure to include a headline in all your media and it will increase your results.

Mortgage Marketing - Tip #2

When you do something for a client, brag about it.

What I mean is, if you accomplish something, make it a big deal.'

"Mr. Hity, I was holding my breath for a while, and that collection on your credit report made it real close, but I fought for you and got the lender to approve your loan!"

That's a lot better than saying, "Hi, your loan was approved today. Congrats."

Make yourself out to be the valuable professional you are. Make sure that your clients know exactly what you do for them.

Mortgage Marketing - Tip #3

Write thank you notes to people everyday.

This one mortgage marketing tool can make you so much money your head will spin. Everyone loves to be appreciated and acknowledged. Being nice and having manners are a thing of the past. But when you take the time to thank someone, you connect to them on deeper level.

Get yourself some thank you cards from the stationery store and thank people who did something for you today. It could be for anything,

Thank your mailman for bringing the mail up to the office
Thank the underwriter for a speedy decision
Thank your client for calling to say they would be late
Thank the realtor for the referral.

These cards can make someone's day. And you really stand out from the crowd as a caring mortgage professional when you use them.

Mortgage Marketing - Tip #4

If someone answers your phone for you, have him or her use the following line.,

"He/she is working with a client right now, let me see if he can take the call."

This does a couple things,

1. Makes you seem busy even if you are not. This shows the client that you are in demand and confirms that he made a good decision by choosing you.
2. Allows you to not talk to people you do not want to talk to
3. Allows you to say to the caller, if you pick up, that they are important enough to you to interrupt an important client meeting.

This might not be a "traditional" mortgage-marketing tool, but it will make you more desirable. And while it will not make the phone ring more, when it does, you will get respect from those on the other end of the line.

Mortgage Marketing - Tip #5

CANI

Constant and Never Ending Improvement
Do something everyday to improve your business. 1 small change everyday can make a huge difference in a couple months. Implement one mortgage marketing tool at least once a week. At least.

Over the course of a couple years, the results will be dramatic.

Just one small thing is enough. Examples are:
· Hanging a certificate of completion on the wall
· Hanging a testimonial on the wall
· Adding a signature to your emails
· Adding a small consumer article to your website
· Subscribing to The Millionaire Loan Officer Newsletter at www.mortgagebrokertraining.com/newsletter.html
· Reading the FREE articles on mortgage broker marketing at www.mortgagebrokertraining.com/mortgagemagic.htm


Mortgage Marketing - Tip #6

Look at other businesses for great ideas to adapt to your business

Most innovations come from other businesses.

Like the drive thru window. Who knows who started it, but fast food places use it, banks use it, pharmacies use it, and even restaurants are experiencing success with it.

What new services do you use that make your life easier? Can you adapt these to your business? How about emailing potential customers the interest rate everyday if they request it? Or Providing a Post-Closing Kit with items clients will need when moving?

You can use the marketing tools from other businesses too. If you see a marketing piece that really gets your attention, think about how to adapt it and use it in your business.

Mortgage Marketing - Tip #7

It doesn't matter how good a loan officer you are - if you suck at marketing, you will starve.

Knowing how to get clients is infinitely more important than any other knowledge you may attain.

Tony Robbins is not the best NLP trainer out there, but he is the richest because he knows how to market himself.

The Men-Mars, Women-Venus guy is not the best marriage counselor out there, but he sure made a killing in books, tapes, and seminars.

The best mortgage lending marketing tools are available at MortgageBrokerTraining.com's Mortgage Bookstore. Just click here.

How much money you make has very little correlation to how much you know. Of course you must know the basics, but other than that, it makes very little difference at all.

He who markets best, makes the most money.

  

 

 

 

 





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Just a Few of the Companies That Use Our Procucts

  • Lincoln Federal Savings Bank

  • Wells Fargo Home Mortgage

  • Bank of America

  • Allied Home Mortgage Capital


  • JP Morgan Chase

  • National Lending Corporation

  • 1st Metropolitan Mortgage

  • Arbor Mortgage

  • Wall Street Mortgage

  • Grossmont Community College

  • First Security Mortgage

  • Chase Financial Corporation

  • Coldwell Banker

  • CTX Mortgage

  • Southern Utah University

  • Union Savings Bank

  • SunTrust

"Over the last 60 days, you have supplied me with a wealth of information. I have taken the last 2 months off to devise a marketing plan to implement that should totally change my thought process

I truly see myself making a high 6 figure income within 3-4 years, and you have been a driving factor in my thinking. No more roller coaster ride, just steady $$ every month.

Thank you so much for all your help, and I will definitely be a customer for life. This is only a start!!"

Victor 'Scott' Blackburn

"Doing business over the internet is difficult usually with no personal service, however, Kamrock Publishing provided the support and personal service which made this a gratifying experience.

I have no reservation in highly recommending the services of Kamrock Publishing. It is evident that you are committed to your customers and their satisfaction.

Thank you for going above and beyond the call of service and support."

Elijah Graham, Richmond VA

"I am glad that I was able to make the committment to your programs. For my sake, I do hope that not many bankers or brokers buy your systems though...it would make my job tougher to compete. I am the only mortgage banker/broker in my immediate area that truly defines "Amazing Service". Thanks a million.

Michael Locker, Duluth, MN

"Thank you so so much for sharing your experiences for all of us in the mortgage industry. I am a new loan officer, and by reading your materials I know that you have cut years off of my learning curve. All my education is going to come from you because I want to do it right the first time. Thank you for not forgetting where you came from and all the help you offer."
John Torres

 

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