What do commercial
mortgage marketing, mortgage web site marketing,
reverse
mortgage marketing, US
mortgage marketing, and subprime mortgage marketing
all have in common?
They are all niches! And the fact that you want to
specialize in one of these niches means that you are a very good
mortgage marketer already. You understand that the most advanced
complete mortgage marketing system you could develop
will be much more successful if you focus on a tiny portion of the
population instead of everyone at large.
For a list of some
of the greatest mortgage marketing systems:click here.
So now let me give you some free
mortgage marketing tips that will help you market to
your particular niche. The actual marketing formula is the same
regardless of the niche: commercial
mortgage marketing, mortgage web site marketing,
reverse
mortgage marketing, US
mortgage marketing, or subprime mortgage marketing.
Commercial Mortgage Marketing
First, find out who your niche is. For commercial
mortgage marketing our target
would be commercial developers and people who already own commercial
properties. For reverse
mortgage marketing, our target would be people in the
age group that can apply for reverse mortgages. For subprime
mortgage marketing, our target would be people will bad credit.
For mortgage web site marketing our target is people already on
the Internet looking for loans.
Second, we have to find where these people are and
identity cost effective ways to reach them. We can find out commercial
mortgage marketing targets by looking through the tax rolls,
and we can contact them via mail. We can get names of contacts for
reverse mortgage marketing, by using a list broker or searching
through public records. We can also find them in the tax rolls because
after a certain age, property taxes stop increasing. It's the law.
So any property that is paying very low taxes is owned by a prospect.
We can also find reverse mortgage marketing prospects by running
lead generation ads in senior magazines like AARP or Modern Maturity.
Subprime mortgage marketing targets can be found in public
records and via a good list broker.
Reverse Mortgage Marketing
Third, we need to offer them something they want.
What would a reverse mortgage marketing prospect be interested
in? According to retirement surveys, the scariest thing for seniors
is that they will run out of money before they die. This is a great
point to make and it would be a great headline to an ad. "Attention
Seniors: How to Guarantee That You Will Not Run Out Of Money Before
You Run Out Of Time - Free Reports Shows You How" Or something
similar. You would probably not want to mention running out of time.
And then in the report you talk about how a reverse mortgage is
the answer to their fears.
Subprime Mortgage Marketing
How about a subprime mortgage marketing prospect?
What are their wants? What do they desire? A subprime mortgage
marketing prospect might want a low interest loan to pay off
some debts - if they already own a home. Or if they don't they might
need a loan with a lower down payment. But that is what they need,
not what they want. Why do they want to buy a house in the first
place? Better schools for their children, security, piece of mind,
to get away from loud, obnoxious neighbors? Subprime mortgage
marketing prospects are no different from regular homebuyers,
they just have special needs. So instead of talking about "Home
Loans - bad credit ok" talk about "Own a home in the best
school district in town even with bad credit."
You can use the same formula for commercial mortgage
marketing, US mortgage marketing, and mortgage web
site marketing
Direct Marketing Mortgage
Forth, after we identify them, what they want and
offer it to them in a cost effective way, we follow-up continuously.
By offering them what they wanted free, we have their contact info
- name, address, email, etc. Direct marketing mortgage studies
show that 80% of all sales are made after the 5th contact. That
means that you cannot give up on the follow up. Contact your prospects
again and again. If you are doing mortgage web site marketing,
then this is free via email. Set up the prospects on an auto responder
and let it do the work for you. If you need the name of a good company
that we use for our auto responders visit: Recomended
Vendors
Advanced Complete Mortgage Marketing System
Direct marketing mortgage studies also show
that almost 50% of all loan prospects choose their lender based
on a referral from someone they trust. Anyone wanting to set up
an advanced complete mortgage marketing system of their own
needs some way to generate referrals. Or you could just buy the
most advanced complete mortgage marketing referral system
available today and save yourself the time and trouble of having
to do it yourself. It's called Referrals On Demand and more info
is at http://www.ReferralsOnDemand.com
For more free
mortgage marketing tips, you can sign up for the Mortgage
Magic Newsletter at http://www.mortgagebrokertraining.com/mortgagemagic.htm
|