Marketing is the lifeblood of your business. Without
marketing there can be no prospects, no loan applications and no
commissions. Marketing is what makes the register ring. In order
to be truly successful in the mortgage business, you must be a marketing
expert. You can be average at everything else, but if you excel
at marketing, you will make a ton of money.
The sad truth is that 90% of mortgage brokers do
not understand basic mortgage
broker marketing concepts. The average mortgage broker
looks at what others in the industry are doing, and copies it. That
would work if the items copied were successful. But often times,
broker marketing tools copied do not work.
So how do you avoid this trap?
Use proper mortgage
broker marketing tools. And the best ones are the most
basic. One trick is to get ideas from other industries. What works
elsewhere usually will work for mortgage marketing as well.
Another trick is to test every mortgage broker
marketing tool you use. Test small to see if the tool actually
works, then track your results. And keep tracking continuously.
There are a few different types of marketing mortgage
brokers use. The first is consumer marketing. This is directly aimed
at attracting people in the market to get mortgages. Consumer marketing
is usually the most expensive type. Mortgage broker marketing
tools for consumer marketing are:
Direct marketing with letters and postcards, TV, Radio, and print
The second type of mortgage
broker marketing is aimed at other businesses. Realtors
and real estate companies are great sources of loans. Referrals
from other businesses are also great income producers. Working with
relocation companies or large companies that move people around
can also be beneficial.
There also several other mortgage broker marketing
tools that you will need. A personal newsletter is a great tool.
It promotes you to the readers as the mortgage professional. And
it keeps you in your prospect's conscious mind, so that when they
are ready to get a mortgage, they will automatically think of you.
As part of the Referrals on Demand product is a separate
tool called The Directory of Vendors. This directory lists dozens
of companies that provide marketing tools for the mortgage industry.
From newsletters, to postcards to closing gifts, and everything
for mortgage brokers is what MortgageBrokerTraining.com
is all about. Without proper marketing, there are no sales. And
poor marketing is the #1 cause of failure in this business.
The top marketing mortgage brokers also subscribe
to The Millionaire Loan Officer Newsletter.
This newsletter is jam-packed with mortgage marketing tips and strategies
that work. No where else can you get the top mortgage marketing
strategies all in one place.
Top marketing mortgage brokers know that you
must always keep marketing. Even when you have more loans than you
can handle. Because when you stop marketing, you stop adding to
your pipeline, and eventually you will not have any loans to close.
So always keep marketing. And use the mortgage marketing tools discussed
above to take your business to the next level.
Just a Few of the Companies That Use Our Procucts
Lincoln Federal Savings Bank
Wells Fargo Home Mortgage
Bank of America
Allied Home Mortgage Capital
JP Morgan Chase
National Lending Corporation
1st Metropolitan Mortgage
Wall Street Mortgage
Grossmont Community College
First Security Mortgage
Chase Financial Corporation
Southern Utah University
Union Savings Bank
"Over the last 60
days, you have supplied me with a wealth of information. I have taken
the last 2 months off to devise a marketing plan to implement that should
totally change my thought process
I truly see myself making
a high 6 figure income within 3-4 years, and you have been a driving
factor in my thinking. No more roller coaster ride, just steady $$ every
Thank you so much for all
your help, and I will definitely be a customer for life. This is only
Victor 'Scott' Blackburn
"Doing business over the internet
is difficult usually with no personal service, however, Kamrock Publishing
provided the support and personal service which made this a gratifying
I have no reservation in highly recommending the services of Kamrock Publishing.
It is evident that you are committed to your customers and their satisfaction.
Thank you for going above and beyond the call of service and support."
Elijah Graham, Richmond VA
"I am glad that I was able to make the committment
to your programs. For my sake, I do hope that not many bankers or brokers
buy your systems though...it would make my job tougher to compete. I am
the only mortgage banker/broker in my immediate area that truly defines
"Amazing Service". Thanks a million.
Michael Locker, Duluth, MN
"Thank you so so much for sharing your experiences
for all of us in the mortgage industry. I am a new loan officer, and by
reading your materials I know that you have cut years off of my learning
curve. All my education is going to come from you because I want to do
it right the first time. Thank you for not forgetting where you came from
and all the help you offer." John Torres