Marketing For Mortgage Brokers

Marketing is the lifeblood of your business. Without marketing there can be no prospects, no loan applications and no commissions. Marketing is what makes the register ring. In order to be truly successful in the mortgage business, you must be a marketing expert. You can be average at everything else, but if you excel at marketing, you will make a ton of money.

The sad truth is that 90% of mortgage brokers do not understand basic mortgage broker marketing concepts. The average mortgage broker looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the mortgage broker marketing tools copied do not work.

So how do you avoid this trap?

Use proper mortgage broker marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for mortgage marketing as well.

Another trick is to test every mortgage broker marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.

Mortgage Broker Marketing Types

There are a few different types of marketing mortgage brokers use. The first is consumer marketing. This is directly aimed at attracting people in the market to get mortgages. Consumer marketing is usually the most expensive type. Mortgage broker marketing tools for consumer marketing are:
Direct marketing with letters and postcards, TV, Radio, and print ads.

The second type of mortgage broker marketing is aimed at other businesses. Realtors and real estate companies are great sources of loans. Referrals from other businesses are also great income producers. Working with relocation companies or large companies that move people around can also be beneficial.

MortgageBrokerTraining.com provides several marketing tools for mortgage brokers.

For consumers, we provide the Greed Stimulator Homebuyer Attractor. This marketing system, actually attracts homebuyers to the mortgage broker before they even get to the realtor.

There is also the customer favorite - . This system helps mortgage brokers generate referrals on a never-ending basis.

To attract realtor business, we offer . This is the easiest way to get realtors to call you, wanting to work with you.

Mortgage Broker Marketing Tools

There also several other mortgage broker marketing tools that you will need. A personal newsletter is a great tool. It promotes you to the readers as the mortgage professional. And it keeps you in your prospect's conscious mind, so that when they are ready to get a mortgage, they will automatically think of you.

As part of the Referrals on Demand product is a separate tool called The Directory of Vendors. This directory lists dozens of companies that provide marketing tools for the mortgage industry. From newsletters, to postcards to closing gifts, and everything in between.

Teaching marketing for mortgage brokers is what MortgageBrokerTraining.com is all about. Without proper marketing, there are no sales. And poor marketing is the #1 cause of failure in this business.

The top marketing mortgage brokers also subscribe to The Millionaire Loan Officer Newsletter. This newsletter is jam-packed with mortgage marketing tips and strategies that work. No where else can you get the top mortgage marketing strategies all in one place.

Top marketing mortgage brokers know that you must always keep marketing. Even when you have more loans than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any loans to close. So always keep marketing. And use the mortgage marketing tools discussed above to take your business to the next level.