Looking for a simple to use mortgage marketing
plan, that will bring you more loans than you can handle? If
yes, then you have come to the right place.
The main purpose of any mortgage marketing plan
should be to generate leads. But if you have been in the business
any length of time, you already know that mortgage
marketing leads are not easy to come by, and very expensive
to purchase. Sure there are companies that sell mortgage marketing
leads, but you can never be sure of the quality of the lead
until after you have already paid for them. And knowing that most
of the these generated mortgage leads come from the internet, why
shouldn't you just get your own mortgage marketing leads
from the internet yourself?
Anyway, we are here to develop a mortgage-marketing
plan, not talking about buying leads.
A complete marketing plan, starts first with the
budget. How much do you have to spend? If you have lots of money
there are several mortgage
marketing services that would love to take your money
and help you in your marketing. These services can help you with
your leads and customers after you have them. Mostly these mortgage-marketing
services help you AFTER you already have the name. Some examples
are postcard companies, newsletter companies, after sale service
companies. If you can afford a mortgage marketing service,
it is best to turn over that part of the marketing (follow-up) to
them so you can focus on getting more people in the door.
To get new leads and prospects, MortgageBrokerTraining.com
has several mortgage
marketing programs that can help you. We call each of
these items our specialized mortgage
marketing systems. Because that is what they are - separate
systems that focus on one target market or niche. These marketing
systems, are designed to run automatically once you set them up.
All you need to do is monitor them.
Demand - this system generates referrals from everyone you know.
To Real Estate Agents Toolkit - marketing plan gets realtors
to call you wanting to work with you instead of the other way around.
Chasing realtors with donuts and rate-sheets doesn't work. This
The Greed Stimulator - imagine
being able to pay a homebuyer to buy a house without using any of
your own money. Could you generate more leads? Duhh! Of course you
Ok, so the first step is to determine you budget
- what can you spend every month on marketing. The next step is
to identify a mortgage
marketing system. You do this, by deciding on what niche
you want to go after.
If you like people and want to build a database quickly
and be able to get referrals from your database, get Referrals
on Demand and do everything it says.
If you would rather have realtors supply you with
loans, so you can focus on servicing customers, get The
Marketing to Real Estate Agents Toolkit.
And if you would rather have people come to you directly,
get The Greed Stimulator.
Each of these mortgage marketing systems can
be implemented for less than $500. Of course the more you spend
on advertising the more effective these systems can be. But you
can easily make them work for $500 a month or less if you get creative.
Eventually you should get all 3 systems and have
them all working for you. By using them together you cannot fail.
You will always have customers coming to you from somewhere. And
that is the test of a good mortgage
marketing plan. Does it generate enough business, month
after month regardless of market conditions?
After you close the loans, make sure to continue
to follow up by using one of the mortgage marketing services
we mentioned above.
So basically what you do is, generate leads,
convert them, and continue to market to them even after the loan
is closed. If you do not understand why to market to someone after
closing, then you need to read The
Millionaire Loan Officer. The reason is also explained in Referrals